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How to Mobilize 8 Million People w/ Leah Greenberg

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How to Mobilize 8 Million People w/ Leah Greenberg
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On March 28th, Indivisible Project, one of the two primary organizations behind the No Kings protests, held its third such event. Along with their partners, the 50501 Movement, an estimated 8 million people were mobilized and took to the streets across the country at over 3,300 different sites. Last month’s event is now the largest single day political protest in American history.

Last week Cayden spoke with co-founder and co-executive director of the Indivisible Project, Leah Greenberg, just a few days after the March 28th day of protest. In our conversation we considered the impact of mobilizing so many people, and what the mainstream media reports that focus only on the marches miss in the year-round work of Indivisible and other organizations developing everyday people into leaders. We also contend with the challenges posed by media, funding, and more as we seek to convert that energy into a larger, better-organized movement.

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