Strategy

The stories we tell and how and to whom we tell them can be the difference between winning and losing in political struggle. Scot and Sue chat with Malkia Devich-Cyril from MediaJustice about the difference between communication strategy and narrative strategy. Short term communication strategy is helpful for the policy debates of today, but long term cultural change requires a deep understanding of narrative strategy. Authoritarians and political elites offer a false narrative rooted in fear and violence - how must we in the pro-democracy movement shift the narrative to protect our futures? What has worked for us in the past, and how might we adapt?