Free Range wanted to create a visually compelling animation style to help communicate some of the core wisdom in Jonah Sachs’ book, “Winning the Story Wars.” This video, which explains and explores the concept of the ‘myth gap’ helps introduce the audience to ‘empowerment marketing.’ The approach, inspired by timeless mythology and shadow puppetry, brings a fascinating topic to life, and grabs the audience’s attention, making them a integral part of the adventure.
Read more: http://vimeo.com/42416260
Did you enjoy this article?
We're in the middle of our annual fund drive, and this year we're building our own internal infrastructure for subscriptions, meaning more of every dollar pledged goes to fulfilling our mission. Subscribe today to support our work and be a part of Convergence's next evolution.