Free Range wanted to create a visually compelling animation style to help communicate some of the core wisdom in Jonah Sachs’ book, “Winning the Story Wars.” This video, which explains and explores the concept of the ‘myth gap’ helps introduce the audience to ‘empowerment marketing.’ The approach, inspired by timeless mythology and shadow puppetry, brings a fascinating topic to life, and grabs the audience’s attention, making them a integral part of the adventure.
Read more: http://vimeo.com/42416260
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